Lesson 34: Information Tree and Sub-site Retrieval (Sensing Importance)
Key Takeaways
- But basically I use single words in my URLs and there is always a contextual connection between them.
- And that's why the best thing or the best approach that I can use here in terms of macro context is just a comparison.
- This is the 13th lecture in the Semantic SEO course.
- In this lecture we will focus on the information tree that we actually created in this area.
- So as I say this was the first main attribute that we have focused on and then we see that benefit directly comes after the water.
Core Concepts
Main Teaching
This is the 13th lecture in the Semantic SEO course. In this lecture we will focus on the information tree that we actually created in this area. So as I say this was the first main attribute that we have focused on and then we see that benefit directly comes after the water. So I won't dive into the theories but as I say if you want to learn the logic here you should actually read about the topic distillation and subside retrieval.
How It Works
But basically I use single words in my URLs and there is always a contextual connection between them. There is no need to repeat the same word like this. And at the same time I am giving the most important term inside my URL because URL is the first thing that the search engine crawlers will be seeing. As digestion starts in our mouth and in the same way the relevance calculation starts with the URL.
Why This Matters
So from even the beginning by optimizing the microseconds I give the most important thing in the URLs. You can tell me why this is here. It's here because of the Shopify. Not a big fan but it was an obligation.
Implementation Notes
And if you look at here first we go with the benefit of the water. Then we go with the certain types of conditions based on the water. Whether overhydration, retention or percentage of water in the human body or lemon water which is again important for health or let's say a little bit burning fat and it is important for actually water fasting context as well. Then we have the amount of water that we should be actually consuming a day and consuming water during the morning and living or not consuming water and living like that.
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Contextual Domain | The broader context that unites different knowledge domains through entities and attributes |
| Information Tree | The URL structure and hierarchy that represents the topical organization of a website |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Audit your internal linking structure against Koray's anchor text principles
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
Connection to Framework
Full Transcript
This is the 13th lecture in the Semantic SEO course. In this lecture we will focus on the information tree that we actually created in this area. So as I say this was the first main attribute that we have focused on and then we see that benefit directly comes after the water. So I won't dive into the theories but as I say if you want to learn the logic here you should actually read about the topic distillation and subside retrieval. But basically I use single words in my URLs and there is always a contextual connection between them. Water, benefit. There is no need to repeat the same word like this. And at the same time I am giving the most important term inside my URL because URL is the first thing that the search engine crawlers will be seeing. As digestion starts in our mouth and in the same way the relevance calculation starts with the URL. So from even the beginning by optimizing the microseconds I give the most important thing in the URLs. You can tell me why this is here. It's here because of the Shopify. Not a big fan but it was an obligation. And if you look at here first we go with the benefit of the water. Then we go with the certain types of conditions based on the water. Whether overhydration, retention or percentage of water in the human body or lemon water which is again important for health or let's say a little bit burning fat and it is important for actually water fasting context as well. Then we have the amount of water that we should be actually consuming a day and consuming water during the morning and living or not consuming water and living like that. Then water and minerals in water and their benefits as well. Then here we have fasting, bottled and the versus tab. This section is important too because here actually we compare two different types of water in the context of all these things which means that actually two different types of these ends they will be processed. In the context of all these and all other sections too. Then we have microplastics in the water, hot water, cold water which are antonyms to each other and we definitely use internal links between these two. And a sparkling water which also is a type. At the same time you can tell me that why don't you have also bottled versus sparkling water. This section is about actually contextual domains and a little bit how the search engines create index, indexes or indexes and indexes. Based on the documents. So the thing is that the bottled water whenever we see this concept it is coming together with the tap water. And since these two concepts they are so close to each other search engines usually associate them with each other and they assume that this is actually a single contextual domain. And that's why the best thing or the best approach that I can use here in terms of macro context is just a comparison. But when it comes to the cold water or the hot water or sparkling water. These have good amount of search demand as a long and usually in the semantic SEO projects or overall as your project. I suggest everyone to create less or fewer pages especially at the beginning of your SEO project. It will be very much more helpful for you. Then we have drinking water with Bailey's stomach losing weight, which is connected to again the burning fat or fasting, distal water, which is like sparkling or bottle. and tap then scarcity of the water which is a different but connecting thing to the living without water and again water fasting then we have over hydration symptoms at the same time and as you see here we process these two things in a different way because when you look at the over hydration this is a state and symptoms is an attribute of this one if it is really important usually process it like this if this website wouldn't be a shopify website you will see that actually the urls structure would be a little bit more different in this case as well then we have contaminants in the water which is also important for pollution and the quality indicators for the water and this is actually the most important section or one of the most important sections for us one more time which is connected to the benefits of the water types of water brands for water or recipes for water so we start with the most important attribute and from here we start to create a kind of bridge to the other sections as well the next parts are not processed but it will be really good if you will be able to process them too since i know the topic of water from the water filter filtration as well it was easier for me in semantics if you stick with the topic you will start to realize that all the entities and attributes on that specific topic are connected to each other and queries are connected to them as well then you will start to feel and the sense how the search engine perceives all these things inside that topic and then you will start to feel and the sense how the search specific topic. In the next lecture, we will actually look at the headings or the h1s that we are choosing. And from there, we will go to the a little bit image URLs and image alt tags, then we will check these specific content briefs, then we will check the specific articles and their methodology behind it. See you soon.