Lesson 1A: A Non-formal Biography of Your Teacher
Key Takeaways
- So basically and openly I am not a hype artist and I am not here to sensationalize.
- So basically everything will be simple.
- I always tell it like it is without exaggeration.
Core Concepts
Main Teaching
I know that you waited for a really long time and I hope you enjoy my non-official and formal biography and I can tell that I will directly speak from the heart. So basically and openly I am not a hype artist and I am not here to sensationalize. So basically everything will be simple. I always tell it like it is without exaggeration.
How It Works
So who am I in the context of search engine optimization? My journey with SEO began in the last quarter of the 2015 when I first learned about the search engine optimization in an unexpected place which is just a gym. One of my friends actually came to me and told me that there is something called SEO. When I hear the O I thought that actually my friend became a drug dealer because it's like oxygen and SEO sounds like a kind of chemistry formula.
Why This Matters
So then I just thought that I am finishing the university but still I could do it. So I decided to do it. Then I just actually asked him. He told me that we just play with the search engine.
Implementation Notes
We change the rankings and it is a puzzle and you need actually you can also manipulate things and you can make your own research. To be honest during that time I was actually writing a few other books that I didn't publish and these books are just about philosophy and history. Then I realized that this thing is more mysterious and at the same time it makes much way much more money. Then I met with a friend who was a research engineer and he told me that he was a research engineer.
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Authority | State of ranking higher than authority websites through semantically organized content networks with lower cost of retrieval |
Practical Application
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
Hello, how are you? I know that you waited for a really long time and I hope you enjoy my non-official and formal biography and I can tell that I will directly speak from the heart. So basically and openly I am not a hype artist and I am not here to sensationalize. So basically everything will be simple. I always tell it like it is without exaggeration. So who am I in the context of search engine optimization? My journey with SEO began in the last quarter of the 2015 when I first learned about the search engine optimization in an unexpected place which is just a gym. One of my friends actually came to me and told me that there is something called SEO. When I hear the O I thought that actually my friend became a drug dealer because it's like oxygen and SEO sounds like a kind of chemistry formula. So then I just thought that I am finishing the university but still I could do it. So I decided to do it. So I did it. So I did it. So I did it. So I did it. So I did it. What should I do? Then I just actually asked him. He told me that we just play with the search engine. We change the rankings and it is a puzzle and you need actually you can also manipulate things and you can make your own research. To be honest during that time I was actually writing a few other books that I didn't publish and these books are just about philosophy and history. Then I realized that this thing is more mysterious and at the same time it makes much way much more money. Then I met with a friend who was a research engineer and he told me that he was a research engineer. Then I met with a few people and these people were from actually 2005 and 2006 and they were the people who actually manipulated the Google to consider that ads clicks are actually organic clicks and they were manipulating the CTR to rank very much higher and they were also Amazon publishers and Amazon ads publishers. They did many many different things and they were about to actually get retired. Before they get retired they actually introduced their own PBM to me. There were 3,000 websites. 3,000 is just the core. Basically there are millions of websites that are a little bit automated and created with certain types of templates but that 3,000 were really really quality and I started to manage these PBMs and I learned actually many other things and of course these specific people they were also connected to a little bit the street side of the search engine optimization. So I can explain a little bit differently but basically imagine that in the street there are different types of casinos and you can join through these websites even if you want to. You need to find the right person to introduce yourself and then these people will approve you. Then they will actually add some credit to your account. Once they add this credit to your account you can start to gamble. But this was the street side and this street side was really really dirty because dealers or let's say the bettors or whatever they are they were actually chasing each other sometimes and everything in casino in Turkey it was highly illegal. So from street side from many other things actually I just moved in moved on to the black hat SEO section and it continued like that until to the medic update in 2018 and I lost 3,000 PBM websites in a single day since that day actually I'm not afraid of any Google update because I have seen the worst. And this event pushed me into the world of the white hat SEO and eventually into working with the agencies. As I transitioned into the agency world I was surprised to find that many professionals lacked a deep understanding of SEO or the search engines I was driving to change this by diving into the Google patterns and discovering patterns in a way that search engines operated. My background in black hat SEO made it easy for me to excel in white hat industries where it seems like laziness was the norm. When I was in the black hat industries I was working like sometimes 36 hours then I was sleeping only five six hours then I was returning back to the work for another 12 hours of shift because it was a norm during these days and when you have 3,000 websites for arranging the links according to the updates and publishing new content playing with also CTR generating fake queries or fake search demand and associating different queries to different queries by playing with the search engine by using macros or by imitating the real users there is all these things actually it was exciting but also exhausting and between 2019 and the 2023 I worked on over a thousand websites excluding the pbms I audited or managed and during this time I tried to share my knowledge of topical authority with others but it often fell on the deaf ears particularly in agency SEO I found that the in the focus was more on prolonging projects to exploit clients rather than achieving the results because when I come from the black hat PBN industry to the agency as you I can tell that everyone just tries to actually focus on the invoices not for to the SEO I always stay as an SEO I always stayed and as an SEO and I always focused on the results that's why I can tell that I just wanted to actually create my own agency and I wanted to actually create a new tradition for the SEO as well because I remember that when I explained the semantics to the people ranking without links they just laughed at me they didn't believe it they just tried to steal the concept even without giving any kind of credit the worst part is they even don't get what it means and frustrated by the status quo I can tell I decided to start my own agency and commit transparency by publishing a project result when a client agreed I also began writing about SEO from both practical and theoretical perspectives my dedication to improving SEO and resting control from commercial search engines lead me to where I am today and when I first launched a topical Authority case study many link builders criticize me and so-called authorities rejected my findings under referred and I preserved today many of them claim to have discovered the concept themselves and they also use it or try to use it in that way and it also caused me to actually wait like extra one year before publishing this course because I just wanted to show the world that there are many other things that they yet then don't know and I am a firm believer that traditional SEO is more expensive than ever by focusing on topical authority and leveraging large language models and dialogue based search experiences we can achieve greater success in SEO and the business in conclusion this is a glimpse into my journey through the world of SEO for a more formal biography you can actually check the end of this specific web page I know that you waited this specific moment very really long time I can tell you that course will always stay updated I just have three rules be kind share your information and always credit the original source an original source doesn't have to be me it is whoever basically the reason that I always mention by the slavski or sometimes Sean Anderson or sometimes some other people from like 20 years ago 25 years ago or sometimes even 40 years ago in my case studies because these people actually help me and I hope I will be able to help you as well and I hope you can create your own successes and we can share it with you thank you my friend