Lesson 24: Question Generation, Ranking and Canonicalization
Key Takeaways
- In this lecture we will generate some questions and to be able to make it more authentic actually as I always like I will just improvise.
- So to be able to generate these questions since we have an unnamed entity here which is a concept you first you should understand what types of words can actually appear after the friendship.
- But most of the time when it comes to semantics I always suggest you to use your brain first then go to the tool.
Core Concepts
Main Teaching
Come to the 20th lecture. In this lecture we will generate some questions and to be able to make it more authentic actually as I always like I will just improvise. So this is random word generator I just want actually three words and then I will generate them. I didn't use any kinds of qualifier here so let's go with the friendship.
How It Works
So to be able to generate these questions since we have an unnamed entity here which is a concept you first you should understand what types of words can actually appear after the friendship. It might be a type, it might be a style, it might be problems or relationships let's say. Then after writing some certain types of types you can even continue from this area. You can tell that for instance you can group the friendships as let's say bad friendships or let's say the good friendships.
Why This Matters
You can also tell that let's say eternal friendships or friendship examples from you. History or let's say also let's say moods of friendship and many other things. They can directly come under the type area but of course there are many more friendships. For instance we can also talk about the friendship types in let's say business places or we can talk about friendship directly in sport too.
Implementation Notes
But while creating these context vectors we should be actually starting to create some certain types of questions for the relationship. So we focus on types, style, problems, relationships or friendship in business place or sport and if we talk about the type for instance we can group them according to the bad or good or eternal which means that the benefit of friendship brings actually good and bad. Then duration of the friendship brings things like long-term friendship or eternal friendship or short-term friendship. Then we also have examples for all these things from maybe history at the sa...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Contextual Vector | The ordered sequence of headings and content that creates a straight-line flow of context through a document |
| Contextual Hierarchy | The arrangement of heading levels and content weight that determines which context is most prominent |
| Representative Question | The canonical or primary form of a query that search engines rank as the main question |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
Come to the 20th lecture. In this lecture we will generate some questions and to be able to make it more authentic actually as I always like I will just improvise. So this is random word generator I just want actually three words and then I will generate them. I didn't use any kinds of qualifier here so let's go with the friendship. So to be able to generate these questions since we have an unnamed entity here which is a concept you first you should understand what types of words can actually appear after the friendship. It might be a type, it might be a style, it might be problems or relationships let's say. Then after writing some certain types of types you can even continue from this area. You can tell that for instance you can group the friendships as let's say bad friendships or let's say the good friendships. You can also tell that let's say eternal friendships or friendship examples from you. History or let's say also let's say moods of friendship and many other things. They can directly come under the type area but of course there are many more friendships. For instance we can also talk about the friendship types in let's say business places or we can talk about friendship directly in sport too. But while creating these context vectors we should be actually starting to create some certain types of questions for the relationship. So we focus on types, style, problems, relationships or friendship in business place or sport and if we talk about the type for instance we can group them according to the bad or good or eternal which means that the benefit of friendship brings actually good and bad. Then duration of the friendship brings things like long-term friendship or eternal friendship or short-term friendship. Then we also have examples for all these things from maybe history at the same time we can have different types of moods or different types of motives for different types of friendships as well. Since we don't know everything about this concept since we don't know or since we didn't read something as an SEO when you don't have that much time you will need to train the search engine for the questions that you are generating and there are 99 different ways of generating the same question with different types of words or word orders or sequences. For instance what is the definition of friendship? We can also ask let's say what is friendship directly. We can also tell what does friendship mean and we can also ask that what does friendship mean in dictionary. We can also tell and we can actually change this question even further and further by telling that what is the meaning of friendship but if you ask this question like this the meaning of friendship might actually be the same as the meaning of friendship. We can actually signal also purpose of friendship like what's the point of friendship and we can also ask that too what's the point of friendship. We can also tell that we can also tell that what is the concept of friendship and we can tell that what is the first definition of concept of friendship. So when it comes to question generation as I say we can go to the chat gpt or somewhere and we can generate 200 more. But most of the time when it comes to semantics I always suggest you to use your brain first then go to the tool. So in this case if I will tell you something like this which one of these questions is best to use in your content brief. So here maybe I have written it too but question ranking is something that the search engines always does. For instance from the google's example here if you use the query advocacy meaning then we actually generate questions and according to the google's latest model in this research paper. Specific advocacy meaning actually ranks these specific question first. What is the meaning of advocacy rather than let's say what is the meaning advocacy. So in this case you will need to actually get what kinds of questions are ranked based on what by checking the search engine result pages or you will need to read this type of research papers or you will need to read patterns and then you will start to implement these rules. But there are some certain things there. First of all the short answer is that you need to read the research papers. So you need to read the research papers and then the answer is that you need to read the research papers. So you need to read the research papers and then after you ask the shortest question is actually better. Then after you ask the shortest question just fix the grammar as an expert. In this case actually what is the definition of friendship is the best question that you can ask here. Because if you just ask what is the friendship the friendship might even signal actually a kinds of movie or movie genre. The friendship movie let's say or the game or something like this game or something. didn't plan it as you see it was just random and here we definitely have a movie there so to be able to actually signal your context directly and you mean you should mean that the definition once you ask your representative question then go deeper with let's say specific context question in this case you can ask even there what is the second definition or you can even tell what is the definition of friendship let's say in childhood and in this part you are actually going deeper for certain type of contextual vectors according to the query network that you target you will need to generate more relevant questions through this query group and according to that you will need to expand your answers further and further so in the next lecture we will be focusing on actually contextual hierarchy and contextual structure and we will return slightly back to the contextual vector sometimes after the first fundamental lectures we will dive in to do some other actual real-world case study examples then we will create these things by ourselves thank you