Lesson 49: Predicates, Nouns, and Distributing Contextual Relevance
Key Takeaways
- And if it is happening, you will need to always go back and you will need to update the specific anchor text.
- So basically if I look at our query columns, one of them is just for the term water intoxication.
- Hello, this is the 45th lecture of the Semantic SEO course.
- In this lecture, we will look at another content brief, and we will try to understand how we continue to structure the macro and the micro context for the macro and the micro semantics.
- And in the last lecture, we have talked about the format selection for increasing the overall relevance, especially for the passage ranking algorithms.
Core Concepts
Main Teaching
Hello, this is the 45th lecture of the Semantic SEO course. In this lecture, we will look at another content brief, and we will try to understand how we continue to structure the macro and the micro context for the macro and the micro semantics. And in the last lecture, we have talked about the format selection for increasing the overall relevance, especially for the passage ranking algorithms. In this lecture, when we look at this specific content brief, you will realize that again, we actually have three columns in this area.
How It Works
And the macro context that we have chosen here is actually drinking too much water and its effects or its health effects this time. If you look at these two things, they seem like similar. Again, we have the drink. And again, we have the water.
Why This Matters
And here we have the drinking water. The thing is that when we think about the drinking water, there are two possible interpretations for that one is predicate drinking water. Another one is the drinking water, which means a type of the water. So to be able to be relevant to the specific context or contexts, we will need to process these predicate and these specific qualifier in every way.
Implementation Notes
And we will need to replace or we want to use these things as substitute contexts to each other. In the previous content brief, we actually process this specific term or this specific concept, drinking water as a process and also as a type of water. We defined the specific benefits in this process and also in this type of water at the same time. That's why from time to time also we have focused on the time of the drinking water, or also amount of the drinking water or at the same time, the drinking waters, let's say the cost to connect everything to do Svalbard as much as possible.
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Contextual Vector | The ordered sequence of headings and content that creates a straight-line flow of context through a document |
| Contextual Bridge | Connections between topical map nodes through hypertext or linkless associations |
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Micro Context | Sub-topics and supplementary contexts processed in the supplementary content with internal links |
| Supplementary Content | The secondary section processing micro contexts, minor entities, with more internal links |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
Hello, this is the 45th lecture of the Semantic SEO course. In this lecture, we will look at another content brief, and we will try to understand how we continue to structure the macro and the micro context for the macro and the micro semantics. And in the last lecture, we have talked about the format selection for increasing the overall relevance, especially for the passage ranking algorithms. In this lecture, when we look at this specific content brief, you will realize that again, we actually have three columns in this area. And the macro context that we have chosen here is actually drinking too much water and its effects or its health effects this time. If you look at these two things, they seem like similar. Again, we have the drink. And again, we have the water. And here we have the drinking water. The thing is that when we think about the drinking water, there are two possible interpretations for that one is predicate drinking water. Another one is the drinking water, which means a type of the water. So to be able to be relevant to the specific context or contexts, we will need to process these predicate and these specific qualifier in every way. And we will need to replace or we want to use these things as substitute contexts to each other. In the previous content brief, we actually process this specific term or this specific concept, drinking water as a process and also as a type of water. We defined the specific benefits in this process and also in this type of water at the same time. That's why from time to time also we have focused on the time of the drinking water, or also amount of the drinking water or at the same time, the drinking waters, let's say the cost to connect everything to do Svalbard as much as possible. Then we actually focused on the day iteration, which is nearly the opposite. Of the drinking water. And when we go to this part, again, this is actually opposite of this. So right now we are actually in LA and we are actually focusing on this specific area as much as possible. And here we have more symptoms than just the nine from time to time when we continue to create these specific content items or the content item briefs. Sometimes while creating this specific brief, we can go further to the specific numbers or go further from the previously planned content item. And if it is happening, you will need to always go back and you will need to update the specific anchor text. In this situation, since we have published everything suddenly, it wasn't a problem because we had enough time to be able to fix all these anchor tags or change their places and et cetera. And when we look at these specific three columns, one more time, we see helpline, which is the place that actually we are trying to be classified together. And again, we see another government website. So during the COVID process or the situation and the pandemic, especially the government websites, they actually started to rank higher. We call this situation as the search engine promotion. And any website that gets closeness or association with the government sources in terms of a citation, mention, or being linked to, it was a clear signal for the authority and authoritiveness. And the misinformation during the COVID, it was so severe, especially many news websites, they just lost a really good amount of rankings. And I have also published these things in the past. You can check for instance, my SlideShare account to see how the news sources ranked further or just lost their rankings just because they were against the vaccinations and other types of things. So basically if I look at our query columns, one of them is just for the term water intoxication. And this one is for being classified and this one is for outranking. that specific term which means that one more time we will need to create a contextual vector together by looking at these three columns when we look at here when we search for actually drinking too much water it brings us the water in the intoxication that's why in our macro context first we use this specific question because it appears directly inside the queries then to the end we actually define this situation drinking too much water in this case we can tell that these specific macro context terms this is a slight variation and the motive modified version of our previous macro context it is connected in terms of a different health condition in this one we have focused on the benefits here we are actually focusing on the risks so in terms of the effect or the context signifier we have an antonym situation when we look at to do the specific term in this area we will need to talk about and use the specific attribute symptoms that's why here we directly have this query and if you go further to the below parts we will see that actually that one more time and the baby or the babies the same thing will be appearing in these parts too the thing is that only this specific question one more time it is appearing how much water to drink per day and how much water is too much water basically then we have some other types of conditions and the definitions and etc so in the next lecture we will directly look at our contextual vector and especially the contextual bridge will be important because as you see here again we have an increment incremental order teething list and this list doesn't start from this area in the previous example it was starting directly here and there was a number in this part but here we have a question then a definitional part then we actually start to give the symptoms as a heading list and then we have a bridge and from there we actually go to the supplementary content and the micro semantics so see you in the next lecture