Lesson 14: Context Specification with IR Zones

Section 2Duration: 5.4 minVintage Course Material

Key Takeaways

Core Concepts

Main Teaching

here we will talk about the image alt tags and also the image urls so the first thing that you should understand for both of these things i use these things for reflecting my overall topicality and the contextuality better basically whatever you see in web page title tag and web page url and web page description in the image url in the image alt tag we just expand it further and variate it further if there are certain types of words or the vocabulary that i didn't use before i use them here for instance let's say and here we have climate and climatic then here we have also vegetation which is ...

Koray's Terminology

Term	Meaning in Context
Topical Map	Content network design based on semantics with core and outer sections, processing a central entity with main and minor attributes
Core Section	The inner part of a topical map focusing on the main attribute connected to source context

Practical Application

1. Map out the central entity and source context for your project
2. Study the concepts presented in this lesson until they become intuitive
3. Review the related case studies mentioned by Koray for real-world application
4. Practice identifying the key terminology in your own SEO projects
5. Apply the frameworks discussed to a test website or content network
6. Revisit this lesson after completing later lessons to deepen understanding

Connection to Framework

Full Transcript

here we will talk about the image alt tags and also the image urls so the first thing that you should understand for both of these things i use these things for reflecting my overall topicality and the contextuality better basically whatever you see in web page title tag and web page url and web page description in the image url in the image alt tag we just expand it further and variate it further if there are certain types of words or the vocabulary that i didn't use before i use them here for instance let's say and here we have climate and climatic then here we have also vegetation which is a similar word to the fauna and or botanic it's up to you but based on these specific variations we always try to reflect our topic quality better to increase overall relevance in the image urls they might be slightly longer than the urls in this area because as you see here we always use a single word but when it comes to a number of words in the image tag you will be able to select it but you would have to use another one a lot of times so we will work on how much of your image urls is important in this area because these are very very important but when it comes to a lot of your images it's important to know how you see and how you see them and how you can also apply them for a better picture so the images and images alt tags in the image alt tags to the featured image url we actually can we can actually use longer phrases or multiple words in this part and most of the time i don't exceed the three words even the image urls i try to use shorter ones the purpose of using shorter urls is actually providing search engine a kind of cost advantage the shorter urls they are better for search engines to process and as a tip if a search engine sees two duplicate pages exactly same but let's say there is no canonical tag at all they usually choose the shorter url as the canonical one and at the same time when you use shorter urls it's easier for them to actually augment these things verbalize these words and there's and understand the main context of that specific url as well when it comes to image alt tag i usually try to use the words inside my image url with even more verbalized whenever you see the words in this part they are like a text in the text box and then they are like a text box actually variations or expansion of the words in the image url so nothing is random here german life cycles living conditions caused in germany let's say german language education and language schools or many other things here we can also use them or we can decrease the distance between different types of words too because when you look at here the coast and the germany they there are actually there is a little bit distance in this area but if you look at here coast and germany they are really close to each other if we get all the words that appear in all these sections you will be able to get the overall topicality of the website you will understand which word is closer to which word and in what way and what are the vocabulary changes and all of them are actually for reflecting relevance and increasing the overall responsiveness too when it comes to the core section of the topical map this section is of course more important and here we try to actually use some other some other enriching context terms as well and usually as you see here this part especially the alt text they are longer in my headline or featured images i don't use sentences i usually use conjunctive words like and i don't use complete sentence but i just use context terms that like germany work permit or application for citizenship in germany etc in the future lectures i will also explain how i design my headline images i always use a text in my images usually that text is a shorter version of my hidden one and i put it to the top or to the i always add my brand i always use unique images i always license the image to show the human effort that we actually put there and at the same time the image should be so unique that it should be like first image the search engine has seen so that actually they can evaluate you as an alternative source earlier and the objects inside the image as special objects at the center of the image they should be reflected in your alt tag the other surrounding objects they are not that much and we will see these examples as well in the future lectures