Lesson 3: TFundamentals of Semantic SEO
Key Takeaways
- That's why it is a range for the new students and also let's say, the older students as well.
- That's why from time to time, we can talk to the existing students on a higher ground and we are also welcoming to the newcomers too.
- That's why do not rank websites just for ranking in other words.
- AGI here is basically artificial generative intelligence.
Core Concepts
Main Teaching
Hello my friend, welcome to the fundamentals of Semantic SEO. In this audio recording we will be helping your brain to learn faster because reading is one of the ways of feeding your brain and mind and listening is another really helpful method. If you feed your brain and the mindset with multiple channels your neurons will be remembering every concept, method and the parts of the approach in a faster and better way. If you look at to the bottom of this specific web page you will also see a chatbot.
How It Works
That chatbot directly has the mindset that we have and if you go there any question that you ask it will be answered based on the concepts and also the case studies that we have written and created. Which means that you will be reading, you will be listening and also you will be talking. All these conversations that you perform with our mindset will be answered based on the concepts and also the case studies that we have written. If you come to this page multiple times a day it is completely okay.
Why This Matters
When you watch the lectures if you feel the need of coming back here it is even better. Don't worry, learning takes time and brain learns without even telling you. If you look at to the last lecture in this course you will see a feedback area. If you help us with your feedback, if you are able to, mark that specific moment by telling the world that as a pioneer and as an SEO you were here we would really appreciate that and in case your actual feedback help us to improve the course or make the community bigger we will definitely get some special gifts and the rewards.
Implementation Notes
And please give your feedbacks and the testimonials for helping the others and explain the unique science of the Topical Authority course and how it actually helps you so that we can continue to help you. So, if we start our audio, Fundamentals of Semantic SEO. Understanding and grasping the essence of the concepts below is a must for understanding all the lectures in the Fundamentals section. Any concept below is not something that you have seen before.
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Authority | State of ranking higher than authority websites through semantically organized content networks with lower cost of retrieval |
| Topical Map | Content network design based on semantics with core and outer sections, processing a central entity with main and minor attributes |
| Semantic Content Network | Collection of connected, semantically optimized web documents organized for comprehensive topical coverage |
| Central Entity | The entity appearing in every subsection of the semantic content network, both in main and supplementary content |
| Central Search Intent | The unification of central entity and source context, reflected site-wide in all content |
| Source Context | The purpose of the brand identity and how the brand monetizes its content |
| Contextual Vector | The ordered sequence of headings and content that creates a straight-line flow of context through a document |
| Contextual Hierarchy | The arrangement of heading levels and content weight that determines which context is most prominent |
| Contextual Flow | The order in which contexts are processed, from first heading to last, creating the document's relevance |
| Contextual Coverage | The weight and space given to a specific context within a document relative to other sections |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Audit your internal linking structure against Koray's anchor text principles
- Map out the central entity and source context for your project
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
Connection to Framework
Full Transcript
Hello my friend, welcome to the fundamentals of Semantic SEO. In this audio recording we will be helping your brain to learn faster because reading is one of the ways of feeding your brain and mind and listening is another really helpful method. If you feed your brain and the mindset with multiple channels your neurons will be remembering every concept, method and the parts of the approach in a faster and better way. If you look at to the bottom of this specific web page you will also see a chatbot. That chatbot directly has the mindset that we have and if you go there any question that you ask it will be answered based on the concepts and also the case studies that we have written and created. Which means that you will be reading, you will be listening and also you will be talking. All these conversations that you perform with our mindset will be answered based on the concepts and also the case studies that we have written. If you come to this page multiple times a day it is completely okay. When you watch the lectures if you feel the need of coming back here it is even better. Don't worry, learning takes time and brain learns without even telling you. If you look at to the last lecture in this course you will see a feedback area. If you help us with your feedback, if you are able to, mark that specific moment by telling the world that as a pioneer and as an SEO you were here we would really appreciate that and in case your actual feedback help us to improve the course or make the community bigger we will definitely get some special gifts and the rewards. And please give your feedbacks and the testimonials for helping the others and explain the unique science of the Topical Authority course and how it actually helps you so that we can continue to help you. Thank you. So, if we start our audio, Fundamentals of Semantic SEO. Understanding and grasping the essence of the concepts below is a must for understanding all the lectures in the Fundamentals section. Any concept below is not something that you have seen before. If you want to learn more about the Topical Authority course, you can click on the topical authority and the topical maps. The first reason here is the concept of Topical Authority is not the same thing with the phrase of the Topical Authority. Basically, you can be an authority on a topic, but if you think about the Topical Authority concept that we created, it doesn't include the real authority. I create 800 articles for a dentist, but dentist even doesn't know maybe the 10% of information there. If you want to learn more about the Topical Authority, you can click on the topical authority. In this case, you can tell that we are creating a kinds of semantic trust or the authority that comes from the semantic relations to trigger certain type of algorithmic reactions and decisions in the brains or let's say electronic brains of the search engines. Based on that, sometimes I even call it fake authority because in a way we are faking it. We are creating really helpful and expert level of content, but the real owners of the companies usually they don't know. So, if you want to learn more about Topical Authority and how to use Topical Authority, please don't forget to click on the link in the description of this video. That's why I can definitely tell you that when you are watching this course, you will definitely realize that most people out there, they even don't know what a topical map is and first time in your life, you'll be seeing the real topical maps. You will understand their real anatomy and their real reasoning. So, this audio has been especially created after our students requested. That's why it is a range for the new students and also let's say, the older students as well. That's why from time to time, we can talk to the existing students on a higher ground and we are also welcoming to the newcomers too. So, when we use the concept of topical authority or topical maps, we do not mean focus on topics, not the keywords, or topics in SEO or content planning based on the topics. The phrase and the concept of topical map are directly used for the first time, by me. Even if I have seen cheap teachings around the concept, I couldn't see a proper topical map in over the two years. If you watch the toast testimonial videos that we have published and will be publishing, you will realize that most people who come to do one-on-one training understand these essence of topical maps after spending 5-6 hours together. Thus, you will need to watch some of the recordings multiple times and you will need to examine the free training that I have given you. So, let's get to the main topic of today's video. Topical authority is a phrase that I created over the past two years to get mindset support. When it comes to the phrase topical authority, it is used by Google for the first time inside the agent rank patent, but it is used for authors. In an expert organization system, it is not used for websites. I didn't find or invent the phrase, but I have given it a new definition. If you do not understand this definition, you will miss the essence of this course. Topical authority is a ranking over an authority website. Topical authority is a ranking over an authority website. For a certain amount of time with a lower cost of retrieval, higher accuracy, clarity, and information responsiveness with a lower cost of retrieval, higher accuracy, clarity, and information responsiveness by creating semantically organized content networks by creating semantically organized content networks in the form of main and supplementary content by optimizing micro and macro semantics and the contexts. by optimizing micro and macro semantics and the contexts. You will be able to understand all these micro or macro semantics or the contexts through the course, especially after the large language models and AI or generative analysis. and AI or generative analysis. You will definitely need to learn micro semantics and the micro contexts in a really deep way. We will be adding these also in the future too. If you do not know what main content or supplementary content content configuration or micro macro semantics or macro micro contexts and contextual domains, knowledge domains, entity-attributed value, knowledge base, semantic content network, and so on. If we cannot communicate with the correct definitions that are bound by phrases that create the concepts, we cannot progress. Lastly, this course is not about using an SEO tool better. It is about using your brain better. Your brain is already semantically perfected by God, gods, or let's say universe, or history of evolution, whatever your personal beliefs tell. And thus, trust the reason and logic while learning lectures. You will be learning your own brain reflexes. You will discipline your mind and you will have a structure towards the dream to define, associate, and communicate. Topical authority is a state as formalized in topical coverage multiplied with historical data. But what are these things exactly? When we say historical data, most people think time. When we say topical coverage, including random entities there and there. But most SEOs think that they understand this definition easily. Unfortunately, they do not. For example, what is historical data? Which website below has higher historical data? A website with 2 years of ranking history or a website with 10 years of ranking history? What if the website with 10 years of ranking history just has one session while a website with 2 years of ranking history has over 10 million sessions? Historical data is not about time. It is about user engagement and the quality of this engagement. A mouse-over impression ranking in the 44th rankings is included in the historical data. Non-query user engagement or query sessions can demote your website after a certain amount of time. That's why do not rank websites just for ranking in other words. Fix even the slightest technica...