Lesson 18: Koray's Frame Work (Context is Everything)
Key Takeaways
Core Concepts
Main Teaching
hello welcome to the 14th lecture so the thing that you see in the screen is basically the most important part of the coreis framework i always use a contextual vector contextual hierarchy contextual structure and contextual connection when it comes to semantics everything that you see they are always about actually the context so basically the first thing that i do is taking the search query terms then from these queries i generate these questions and i give questions a kinds of order which means actually i prioritize them then i create a kinds of hierarchy for these questions then i create a...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Authority | State of ranking higher than authority websites through semantically organized content networks with lower cost of retrieval |
| Contextual Vector | The ordered sequence of headings and content that creates a straight-line flow of context through a document |
| Contextual Hierarchy | The arrangement of heading levels and content weight that determines which context is most prominent |
| Contextual Bridge | Connections between topical map nodes through hypertext or linkless associations |
| Main Content | The primary section of a web document processing the macro context and major query needs |
Practical Application
- Analyze the query network for your target topic using search console data
- Study the concepts presented in this lesson until they become intuitive
- Audit your internal linking structure against Koray's anchor text principles
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
Connection to Framework
Full Transcript
hello welcome to the 14th lecture so the thing that you see in the screen is basically the most important part of the coreis framework i always use a contextual vector contextual hierarchy contextual structure and contextual connection when it comes to semantics everything that you see they are always about actually the context so basically the first thing that i do is taking the search query terms then from these queries i generate these questions and i give questions a kinds of order which means actually i prioritize them then i create a kinds of hierarchy for these questions then i create a kinds of structure basically here i explain you how you should be answering these questions in what format whether you should be using a table or list if you use a table i will be even giving you the row count the column count and the column names and the column order i will be giving you the sentence that you will need to be using before the list after the list i will need to even give you actually the image design that you will need to be using and the image alt tag how many statistics or what kinds of researches that you should be putting there and this is not just for the informational content for e-commerce too we are using the same thing in our case the web story if you check the articles and the videos you will see that there are really good amount of actually e-commerce cases as well just according to the main context we just change the format of these things and when it comes to the contextual connection these are the internal links and anchor tags that we are using in my methodology in my topical authority methodology i always use the most important anchor tags in the root so as i say before in my methods always there is a root there is a seed and there is the node so the thing that you just see in this part actually it is a root article basically basically it will be connected to the most important thing and the most important things they will be connected back to here and according to the connections we have different types of internal link prioritizations for instance if you look at here you will realize that first we link to the actual europe because all the country related root articles they will be linking to europe then from europe the or the europe section will be linking back to the older countries and this is where actually after me at least the specific project a little bit implemented things differently because they've they have broken this structure if you examine it it will be better most of the time if the structure is wrong i use these type of colors the red color in the contextual connection it might signal two things one is i put here the internal link but this article brief is not ready yet or the article is not written yet basically it actually makes the it makes the seo to remember to insert the internal link here by providing a contextual bridge between these two nodes or it is skipped for now at least and there are other types of colors that we will be talking about that too so inside the contextual vector the first heating is connected to the last heating with a proper type of order and if you look at to the bottom part you will see that we actually have very much more internal links and the anchor tags in my methods i don't use that much boilerplate internal links most of the time i put internal links to the main content so they can actually have heavier weight inside for the crawlers and also page string flow and also the relevance attribution so when it comes to these supplementary links as you see most of the time the heating hierarchy here is like h4 h3 or hy4 again h3 which means that according to the order and according to the heating hierarchy we directly actually change the weight of the link there and there are many things here for me to explain so right now i am just giving a kind of general explanation and in the future lectures we will explain all these four or five different columns one by one for instance how to filter the queries and how we parse these queries how we generate questions and then how we determine this structure and how we order the internal links this is the most important part once you get it the next step is just training the author and making them write these things and you will get good amount of recordings in the future lectures for all these things so you are finishing the fundamentals and the starting good job see you in the next lecture