Lesson 48: Microsemantics
Key Takeaways
Core Concepts
Main Teaching
hello this is the 44th lecture of the semantic seo course in this lecture we will talk about the micro semantics together with the supplementary content and the answer formats or the paragraph formats as you know on this section we always use the paragraph and here we have a paragraph here we have another paragraph and another paragraph structure we could answer all these questions in different formats but we should always use the correct format of the answer on the most relevant webpage so that we can directly signal the search engine that in our website the most relevant webpage for this spe...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Main Content | The primary section of a web document processing the macro context and major query needs |
| Supplementary Content | The secondary section processing micro contexts, minor entities, with more internal links |
| Candidate Answer Passage | A section of content that qualifies as a potential answer for passage ranking/indexing |
| Context Sharpening | Narrowing and focusing context for higher relevance in specific query networks |
| Representative Question | The canonical or primary form of a query that search engines rank as the main question |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
hello this is the 44th lecture of the semantic seo course in this lecture we will talk about the micro semantics together with the supplementary content and the answer formats or the paragraph formats as you know on this section we always use the paragraph and here we have a paragraph here we have another paragraph and another paragraph structure we could answer all these questions in different formats but we should always use the correct format of the answer on the most relevant webpage so that we can directly signal the search engine that in our website the most relevant webpage for this specific query is the one that has the most comprehensive answer in the correct format this is a little bit about passage indexing and the candidate answer passage securing if we have five web pages that answer the specific question or the variety of the question about this process then it can solve the question and it will pull this question from the whole reached on the subject from here we have criteria Actions of that specific question and let's assume that we ask the question of what are the benefits of drinking a gallon of water every day and the variation sometimes might be like a bottle of or five bottle of or nine cups of as long as we have these type of questions one of them will be actually a representative question the other ones will be the variations or the represented ones and in this case let's assume that we answer this question or its variations five times in different web pages but sometimes we answer it from here sometimes in this part and sometimes here and let's say sometimes here and sometimes just in this area so basically when the search engine looks at your website the first thing that they will try to understand is when this specific question appears in the macro context and in the main content so if this is the main content area they will try to understand how many times it appears in the supplementary content or in the let's say main content and how many times that specific query context appears in directly in the macro context specification section if you look at my contextual search as your case study you will see the concepts like context sharpening and context deepening and specifying and we are trying to do that even with the format of the answer so basically if you look at in these areas only the content that is in the main content area will appear in the macro context specification only these these two closer related pages actually can be the ones who use the use the first right format and then we look at here as we say only one of them actually can target this query network so in this case this one will need to be slightly different than this one because here we give the answer a little bit later than here and in one of the rules in let's say cori's framework is do not delay the answer and cut the fluff out so in this case actually we will be using the specifically correct format whether it is a table whether it is a list whether it is just a main comparison paragraph or whether it is a kinds of exact definitive answer the correct format will need to be used in this area if we have a search demand for closer related variations of this specific query network or if we have a closer related context for other related entities through this one we can give a search demand for the type of the query network that we want you will need to give a slightly different answer or we can give a variation of these answers in this area too not still it won't have the directly correct format you can even see these type of things inside credit calculation websites insurance websites or any kinds of finance websites too if i ask you what are the types of mortgages let's say you will need to give different types of answers according to the title of the query network and title of the web page if i directly talk about the mortgages you can even give 10 different types but if i am using actually a web page for explaining the statistics in this case you don't need to give all the types you can just give the main types because the main context there macro context there is not the mortgage types it's the mortgage statistics according to that you will need to filter certain aspects in your answers for instance all these can be actually paragraphs when it comes to these two this can be a list table or different types of other paragraph formats that we try to increase our relevance further and this can be a kind of mix for all of them but we don't have to give all of the answer in this area too another thing is that the purpose of this approach is giving the correct and the most comprehensive accurate and the richest answer in the correct web page because once we have a query like this let's assume this is the query the thing that the search engine will try to do is calculating a distance a relevance from all these pages to this specific query and whichever has the highest relevance they will assume that that answer will need to be ranked in this area if you are getting featured snippet like answers from the correct web page that carries this query context in the market you will need to give the correct answer in the correct web page because once we have a macro context it is good but imagine that the macro context here is entirely different and you are giving the best answer in this area which means that you won't be able to rank properly that's why here we use paragraph but when we look at or when we go to this specific content brief you will see that we will be using different type of paragraph format or more details or properly structured content so in our content briefs usually we have two types of content actually one of them is of course the structured language content the other one is prose type language content in the google patterns you can directly see actually two types of score structured language score and the prose type language score usually if you are able to get higher higher scores for both of them from the correct web page you will be able to rank higher but as i say i won't dive into the theories that much basically that's why i have used paragraphs in this area so that's why i have used paragraphs in this area so that's why i have used paragraphs in this area so in the future lecture we will look at the other content briefs and then we will start to check the articles and we can we will compare articles to the content briefs together to see how we actually put these things into the ranking web pages and the websites thank you