Lesson 37: Limits and Optimization of Momentum
Key Takeaways
Core Concepts
Main Teaching
hello in this lecture we will continue to talk about the publication date a little further so as you see we actually have published good amount of articles at sudden or at together and there is a reason for doing this actually so there are two things that you can do or even like we can tell actually three things you can publish like 300 articles suddenly and because of the ai search or ai generation or generative ai i don't suggest you to do it anymore because we were publishing like half thousand articles every day it worked at the well at the beginning but then actually search engines starte...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Publication Frequency | Momentum - the strategic timing and pace of content publication to attract search engine attention |
| Historical Data | Not time - but the amount and quality of user engagement over time including clicks, hovers, and sessions |
Practical Application
- Study the concepts presented in this lesson until they become intuitive
- Audit your internal linking structure against Koray's anchor text principles
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
hello in this lecture we will continue to talk about the publication date a little further so as you see we actually have published good amount of articles at sudden or at together and there is a reason for doing this actually so there are two things that you can do or even like we can tell actually three things you can publish like 300 articles suddenly and because of the ai search or ai generation or generative ai i don't suggest you to do it anymore because we were publishing like half thousand articles every day it worked at the well at the beginning but then actually search engines started to remove our websites microsoft being they since they have less resources they are even less tolerant to these things so that's why i need to find a sweet spot that i can show that look we are humans and also look the website is different from the previous state i explained most of these things inside my importance of quality thresholds article because mostly i reject the concept of keyword difficulty i believe in the actually the quality thresholds and when you look at through this area we publish the first 20 article suddenly the purpose here is telling the search engine that look today this website it is different than the previous state and we created a big difference and you need to check this website one more time to understand what's going on on that specific website imagine that you really have a quality website and you are using a very precise search engine this search engine is quite different when you look at the web you are like this have a new... image... text... and if you look at like your website it's not always the same but the reason why is just because you have the same experience and looking at the whole page i can see that there are a few aspects is some things that you just don't understand like how many pages you have and what is the final version of the page and why it is so difficult and it is very complicated and then you are looking at the word search now you are seeing the results of your research and you will notice that the search engine does have similar to the article and then the search engine is much more bites than the regular articles which means that the search engine will need to reevaluate the source in terms of expertise overall topicality and also the trustworthiness by publishing this 20 articles suddenly we actually started to increase our crawl rate and since all the articles were extremely quality the search and they started to come the articles and the pages that we put in our homepage more and more frequently after the first launch as you see we actually follow a kinds of three days distance like this then we go further higher distances as well then we couldn't continue further due to the investment issues but if we will continue it will be very much better i wish we could and if you have an investment we can and when you look at the publication date section or the frequency always remember these three things you can publish everything once but the search engine will create a red flag there you can publish the first 20 together then you can go further or you can publish everything one by one if you go with the one by one option sometimes you will need to publish two articles a day sometimes five articles in 10 days and you will need to distribute these things in a patternless way and whenever you do that be sure that you are actually going for the most important topics as much as possible and you will need to go back and fix your internal links which is a little bit hard because if this specific article here if it is linking this one it means that since we didn't publish this one yet we will need to go back and we will need to fix the internal link as much as possible one more thing is the initial rankings i explained the initial ranking and the ranking before so the thing is that since the rankings of this article is connected and depends on the rankings of this specific article the ranking boost that will be able to come from this area it can come after a certain amount of time if you go one by one it also has certain benefits by the way because whenever you have more historical data let's say we publish this article 30 days later which means that this article is already 30 days old and we have certain impressions clicks and the search behaviors and we already appeared in the query search sessions which means that since scroll rate already will be increased this specific articles will be actually performing better initially compared to the all in once option the reason that i go i have chosen the number 20 it was a good number according to the total url count that we have if you have 1 million url in this website let's say 20 won't change something so that's why i'm telling understand the theories first then you can create these type of practices but my suggestion to you is go with the 20 first if you have budget and a big team you can even go with the 60 but after that try to go a little bit more humanly or human like numbers as much as possible and when you look at these articles you will realize that it's not possible to write it with chat gbt or something anyway so this is the publication frequency story for this specific case study we will see more see you in the future