Lesson 59: Consolidating Contextual Relevance
Key Takeaways
Core Concepts
Main Teaching
this is the 55th lecture in the semantic SEO course in this lecture we will examine the queries a little bit further then from there we'll look at the contextual vector one more time and then we will examine the contextual structure that we have created from time to time to be able to create a proper contextual vector i actually check the queries in a different way for example when you look at to do specific query networks that are coming from the rankings of these two urls sometimes you can just check the variations of the words and their count inside the queries as well for instance when we ...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Contextual Vector | The ordered sequence of headings and content that creates a straight-line flow of context through a document |
| Contextual Coverage | The weight and space given to a specific context within a document relative to other sections |
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Supplementary Content | The secondary section processing micro contexts, minor entities, with more internal links |
| Distributional Semantics | Statistical analysis of how words are distributed across a document for relevance signals |
| Preceding Question | An additional question asked within a content section to deepen the answer |
Practical Application
- Analyze the query network for your target topic using search console data
- Create a content brief using Koray's contextual vector methodology
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
Connection to Framework
Full Transcript
this is the 55th lecture in the semantic SEO course in this lecture we will examine the queries a little bit further then from there we'll look at the contextual vector one more time and then we will examine the contextual structure that we have created from time to time to be able to create a proper contextual vector i actually check the queries in a different way for example when you look at to do specific query networks that are coming from the rankings of these two urls sometimes you can just check the variations of the words and their count inside the queries as well for instance when we search for the word actual harm we see that it appears only probably maybe one time and the other one is directly inside our structure and when we search for the risk for instance fourth time we are getting and most probably section three or two since we also have the word inside our brief as well and we search for also disadvantage and it comes more the reason that actually we have used the word disadvantages and also the risks is that it is coming from these queries because they both appear inside the queries and the reason that we go with the risk rather than disadvantages is that it is coming from the nature or let's say the context and the theme of the verse the word disadvantage is a proper word for the theme or let's say for the commercial team because products or the services or the clothes might have most of these advantages but when it comes to the health related things mostly you should go with the word risks that's why even if people search for disadvantages we include it but we prioritize the risk and the same situation will be happening in different types of content briefs as well when we search for the word let's say the baby it appears only one time and the infant it appears a few times the word cat appears three times and a dog appears four times and the reason that actually we use the word pad should pets drink cold water it's coming from here i didn't ask the two different questions about the content briefs because i didn't ask the two different questions about the content briefs i didn't ask the two different questions here like should dogs dogs during cold water should catch during cold water etc these are animals which means that they are distant from the you and i don't want to give higher contextual coverage to the animal context in this specific article and that's why here actually i asked the question just with the word pets as a grouper and inside the methodology we will be going further or with more details and when it comes to the word for instance 85 times it actually appears the word hot appears more than 100 times but still as you see just by looking at the queries i didn't included them that much in this area i just include it at the end because i wanted to open a new a new section or a new page for that one of the reasons for that is if if you look at the queries you as you see that these pages don't rank for these queries in a really good way and the second thing is that the reason that i keep these specific volume quests my writing is not that i'm icons why he has to communicate Garden כל question content brief short and dense is that it's not a quality note it's basically just a single question answer page which means that it can't be a quality note and if you tell me what a quality note is it's the web page that we will be actually proving our quality and overall authority compared to the other websites and quality notes are extremely long and detailed but when it comes to this type of boolean question web pages therefore ranking only for that specific question that's why I didn't include both of the cold and hot water together in the macro context I just used hot water inside my actual supplemental supplementary content directly and when we look at to do our article methodology here basically we tell that it's a general introduction part and the reasons importance or the popularity or some other sections directly are added here in normal conditions actually here we we can actually add more and more details but since it's not a quality note it's actually not a quality note so it's not a quality note a quality note we don't go with that and when we tell the actual general introduction basically it's it's easier to use it because to this point the authors and the let's say the management of the project since it has more experience we don't need to repeat everything with every detail all the time and for the next one we talk about risks of the cold water should be given in a paragraph again we use a paragraph and the parts of the bodies that are affected by the cold water should be given in this area we talk about the tooth heart or the blood pressure types of contacts which means that we will need to include these specific phrases and every body part or the most important body parts they will need to be given and the teeth or the tooth if we check that too tooth appears 12 times it appears seven times as well and if you look at here too stomach appears three to five times but usually the stomach appears together with also with the hot water or the warm water as well and that's why you will need to differentiate it from that so checking the number only is not good enough this is just for using distributional semantics sometimes in a quick way and when when you look at it here you see that actually we give the format after answer then we give further information like does drinking cold water burn calories for instance we add one more question and the person once they actually add this question like does it help for lose weight then we ask one more preceding question and we also answer it and burning calories is a positive answer because it still feels like there is a good job in the data when using literature this is something like this that is okay but if we look at this part it's very different we basically call it the asterisk so we are pretty much using the asterisk in the case of asterisk the last part of the article is related to the weight and the reason why people lose weight the next to be used is the context term that is related to the actual lose weight it's like the next step of the losing weight or the reason for losing weight as well so the article methodology competitors we try to prioritize certain sections and we always don't include everything inside the macro context in the next lecture we will check a few more sections in this area and then from there we will continue thank you