Lesson 13: Macro-Micro Context with Main and Supplementary Content
Key Takeaways
- That's why this line here between the macro and the micro context is not right exactly.
- Basically first we actually design first we design actually a topical map node.
- Inside the lexical relations if you always use an antonym you will be actually increasing your overall relevance.
- In this part you should understand one more thing which is index construction.
- For this lecture you should understand this specific part from a topical map.
Core Concepts
Main Teaching
Welcome to the ninth lecture in the Semantic SEO course. So the thing that you should understand about the macro context and the micro context is that in every web page you should be able to draw a line to understand where actually you will be focusing on the main topic, the macro context, and when you will actually start to talk about slightly indifferent things. First of all, most of the document has to be about your macro context. That's why this line here between the macro and the micro context is not right exactly.
How It Works
It should be something like that. In a document you can actually find three different types of content. One is main content, supplementary content, and ads. So here we won't talk about the ads that much.
Why This Matters
We will mainly talk about the main content and the supplementary content. When you look at the main content in this area you will see that the main content will be coming with a macro context from your title tag. Basically first we actually design first we design actually a topical map node. Then we actually start to write a title tag.
Implementation Notes
Then from there actually we write an exception to design entire document flow. Then from there we actually start to distribute our headings. After a point, after a certain point, you will realize that some certain types of headings they will start to talk about something else. So here if we write a title tag, we will actually start to write a title tag.
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Map | Content network design based on semantics with core and outer sections, processing a central entity with main and minor attributes |
| Source Context | The purpose of the brand identity and how the brand monetizes its content |
| Contextual Vector | The ordered sequence of headings and content that creates a straight-line flow of context through a document |
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Micro Context | Sub-topics and supplementary contexts processed in the supplementary content with internal links |
| Main Content | The primary section of a web document processing the macro context and major query needs |
| Supplementary Content | The secondary section processing micro contexts, minor entities, with more internal links |
| Publication Frequency | Momentum - the strategic timing and pace of content publication to attract search engine attention |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Audit your internal linking structure against Koray's anchor text principles
- Map out the central entity and source context for your project
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
Connection to Framework
Full Transcript
Welcome to the ninth lecture in the Semantic SEO course. So the thing that you should understand about the macro context and the micro context is that in every web page you should be able to draw a line to understand where actually you will be focusing on the main topic, the macro context, and when you will actually start to talk about slightly indifferent things. First of all, most of the document has to be about your macro context. That's why this line here between the macro and the micro context is not right exactly. It should be something like that. In a document you can actually find three different types of content. One is main content, supplementary content, and ads. So here we won't talk about the ads that much. We will mainly talk about the main content and the supplementary content. When you look at the main content in this area you will see that the main content will be coming with a macro context from your title tag. Basically first we actually design first we design actually a topical map node. Then we actually start to write a title tag. Then from there actually we write an exception to design entire document flow. Then from there we actually start to distribute our headings. After a point, after a certain point, you will realize that some certain types of headings they will start to talk about something else. So here if we write a title tag, we will actually start to write a title tag. Then from there we actually start to write something here around the topic. Let's say the topic here is just the safest cities in Germany. So if this is your macro context in this area and since we have a plural noun here this will be a ranked entity list which means that we will create a listicle in the as headings and we will be giving all the safest cities and there will be different types of tables comparisons for every subsection. When it comes to the supplementary part we can't directly talk about this section anymore but we can directly or slightly talk about something else and that something else will need to be coming actually from our topical map which will be coming from our source context. So the supplementary content might actually talk about most crowded crowdest cities in Germany let's say. Or here we can talk about let's say and also not just the most crowded dense maybe or highest traffic or highest let's say crime rate or something else. Usually in my situation I use the antonyms. For instance if you say the safest here you can tell that the let's say dangerous cities in Germany. In this case still we actually stay in the same entity lines in the same topic. We just get a different antonym context here in the context of the lexical relations. Inside the lexical relations if you always use an antonym you will be actually increasing your overall relevance. But the thing here is that whenever you go this type of a supplementary content it means that actually you will be creating a kinds of internal link. Once you create your internal link in this part you will be telling that let's say the dangerous cities in Germany. And this will be your macro context in this document and you will need to draw a line from here and here with it will be your supplementary content. And in this part you can talk about the safest cities in Germany. And in this part you will create another internal link with a proper anchor. And in this part you can talk about the safest cities in Germany. And here we have the macro context of the most dangerous cities in Germany. Then in the supplementary content which reflects our micro context we actually talk about slightly different but still relevant thing. In this part you should understand one more thing which is index construction. If you don't see that there is if let's say if there is no search demand on a enough level or candidate documents with enough level of authority do not create a new web page most of the time. Because to be able to create a new web page you will need to see that this specific contextual vector and the domain it needs to deserve a new index construction. If there is no need for a new web page there you will need to include it in the same page. And according to your topical map you will need to go to another web page. Or another context in this case. But at the same time in the future lectures we will talk about the search demand index construction and opening new page sections a little bit better. And we will see them. For this lecture you should understand this specific part from a topical map. Note we process the context at a little bit context. We create our title tag. We write the exception. Now we go to the contextual vector in the form of seedings. Then we draw a line as main content supplementary context. And we create a new title tag. And we create a new title tag. And we create a new title content. And we create our internal links. So in our actually all of this topical map all of them actually have at least of course one macro context. One main section. And the micro context inside the supplementary content. It is always diverse. And it is always changing. So in the next lecture we will talk about image URLs. Image alt tags. Then the publication frequency. And from there we will talk about labels rules. And we will look at the content briefs. Thank you.