Lesson 10: Processed and Raw Topical Maps (Macro - Micro Contexts)
Key Takeaways
Core Concepts
Main Teaching
hello this is the sixth lecture of the semantic seo course and we will talk about the title tag the title tags are the processed version of the raw topical map basically in the raw topical map we just write entity and attribute or entity attribute pairs like german religion german climate german politics or german cinema but when it comes to the title tag we start to verbalize them and to be able to verbalize these raw nodes you will need to understand one thing you have to have always one macro context of your web page every web page should have only one focus one main focus do not go for oth...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Map | Content network design based on semantics with core and outer sections, processing a central entity with main and minor attributes |
| Semantic Content Network | Collection of connected, semantically optimized web documents organized for comprehensive topical coverage |
| Central Entity | The entity appearing in every subsection of the semantic content network, both in main and supplementary content |
| Central Search Intent | The unification of central entity and source context, reflected site-wide in all content |
| Source Context | The purpose of the brand identity and how the brand monetizes its content |
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Micro Context | Sub-topics and supplementary contexts processed in the supplementary content with internal links |
| Core Section | The inner part of a topical map focusing on the main attribute connected to source context |
| Conditional Synonym | Words that are not synonyms in dictionary but become synonymous in a specific search context |
| Information Tree | The URL structure and hierarchy that represents the topical organization of a website |
Practical Application
- Map out the central entity and source context for your project
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
hello this is the sixth lecture of the semantic seo course and we will talk about the title tag the title tags are the processed version of the raw topical map basically in the raw topical map we just write entity and attribute or entity attribute pairs like german religion german climate german politics or german cinema but when it comes to the title tag we start to verbalize them and to be able to verbalize these raw nodes you will need to understand one thing you have to have always one macro context of your web page every web page should have only one focus one main focus do not go for other things for create only one web page but only one for that specific context that specific entity and attribute pair do not try to dilute it that much and after you're reflecting your actual macro context on that web page always you should understand that that's it specific web page also will have a micro context section inside the micro context you will need to talk about slightly from different things and these different things will need to be able to connect to your source context and your central entity and your central search intent at the same time and that's why i believe chat gbt is useful because semantics they require really good amount of linguistic capabilities and really good amount of critical thinking in a creative way but when it comes to chat gbt since it is already a large language model according to your configurations and instructions and commands or the prompts it is able to give you a kind of understanding so it might be easier for you to think in that way especially at the beginning and when it comes to here the title tags we have different types of title tag writing methodologies one of them is using a conjunctive word like and and usually if you use the word and inside the title tags it means that we are actually using a conjunctive word and it means that we are actually using a conditional synonym phrase costs and conditions of living in germany as i say always we actually change the meaning of the words inside the search language so the cost and the conditions these things are different in dictionary but here they mean the same thing as you see my topical map actually tells that life in germany but i we made it living in germany but life appears inside our url and we will talk about this section inside information tree construction another section example here we will talk about this section here religion and belief structure the religion and belief we use these things actually here as substitute terms to each other then we talk about climate and fauna politics and political politics political germany german and geographic or topographic let's say and crime rate and safe cities here for instance we slightly expand our context just a little bit because in our topical map we won't be writing a lot of content we won't be writing every city in germany but to be able to include all these entities with a specific type of context we add this here because crime rate is relevant to the word safe now we add cities which is relevant to the germany and we can actually rank all the cities in germany there then for the most important ones actually we can connect it back to the visa section for living or for taking education or whatever your visa type is so if you need to include certain types of entities in your semantic context you can write a lot of entities in the germany context and for example the semantic content network you can use these type of opportunities as well and here we have a different model for instance here we have entity attribute pairs this is the entity set if you use a plural word with a noun like singers it already reflect a set there are many different types of individual instances under this group and here we have their attributes like their works and awards same happen same happen here too like writers their works and German literature this is a mixed version because here we write entity this is attribute and this is conjunctive word then we write another highly relevant specific unnamed entity literature and writers they are connected to each other and when it comes to this part is a little bit different here we have a plus German celebrities then we have individual celebrities then we have individual celebrities then we have individual examples poets authors actors and musicians so in this section actually we can tell this is hypernym and these are the hyponyms if you check the lexical relations section I believe you will be able to understand it in a better way one more thing that you should understand in your title text is that search engines can actually directly directly aggregate all the terms inside your title tags they can check what words appear most inside the titles to understand your overall topicality that's why when it comes to the core section we repeat some certain types of words and these are sometimes just visa application fee documents or let's say requirements entry tourist or apply which is a different lemmatization of the application or getting and some other types of contextual terms we try to include these areas and usually topical entries they reflect the overall topicality the overall topicality of the document and the contextual terms they usually reflect in what way we actually process that specific entity inside our documents in the next lecture we will talk about this part the information tree but we will repeat or expand a few sections from here so it will be more clear see you in the next lecture