Lesson 87: Topical Map Creation with Topical Borders
Key Takeaways
Core Concepts
Main Teaching
hello everyone this is the 83rd lecture of the semantic seo course in this lecture we will create one more topical map and this topical map will be about the electric cars we have chosen the topic of electric cars because it means we will need to create certain type of topical borders which means that we don't focus on every type of car we just want to create a topical map and also a source for only the specific type of cars one more time the source context here is a little bit blurry i leave this choice to you you can be an affiliate or you can be a manufacturer even or you can be just a sas ...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Map | Content network design based on semantics with core and outer sections, processing a central entity with main and minor attributes |
| Source Context | The purpose of the brand identity and how the brand monetizes its content |
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Outer Section | The outer part of a topical map focusing on minor attributes for historical data and topical relevance |
| Historical Data | Not time - but the amount and quality of user engagement over time including clicks, hovers, and sessions |
Practical Application
- Map out the central entity and source context for your project
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
hello everyone this is the 83rd lecture of the semantic seo course in this lecture we will create one more topical map and this topical map will be about the electric cars we have chosen the topic of electric cars because it means we will need to create certain type of topical borders which means that we don't focus on every type of car we just want to create a topical map and also a source for only the specific type of cars one more time the source context here is a little bit blurry i leave this choice to you you can be an affiliate or you can be a manufacturer even or you can be just a sas technology that compare the cars to each other you can be even actually driving test center whatever you want you can even be an engineering association here according to that you will need to change the topical borders slightly or the prioritization and since we focus on the electric cars we directly start with the electric cars but also we go for the vehicles too which means that we will be focusing on the buses tractors or different types of vehicles too we directly focus on the sub high hyponyms and also the meronyms of the specific model or the class because we go for the components and the powers and we also mention the electric environmental effect electric cars and also renewable energies because in the outdoor section we will be focusing on this topic too now we go for the hybrid cars which will be a kind of connection to the fuel cost or the fuel cars or the fossil fuel cars at the same time because in the future section sections you will realize that we will be processing certain types of attributes of the electric cars and these things will be existing for also fuel cars too and to be able to go to that section we will be getting most popular and the prominent entities that actually manufactures the cars and from them too we will be getting the most popular ones if you see the three dots in these rows it means that actually we are it means that we will be actually processing more entities from that specific class but for now actually we will be focusing on the most prominent ones as much as possible if you see a single line like the fiscal ocean for instance or some small sections it means that actually that entity is not prioritized for that specific context yet and they can be actually expanded further or later at the same time and we go for all the main card producers with all the main let's say entities with the high level of search demand and while doing that you should understand one more thing you will need to actually complete all these subsections to be able to see a proper impression increase if you are able to increase your impressions first it means that search engine actually started to trust you for further rankings so that's why before actually i focus on and before before i focus on actually the click increase or the average let's say ctr increase i try to focus on the query count increase and impression increase and that's why actually getting all these specific entities from the same class with a proper taxonomy is really important at the same time while taking the lecture i can tell that my cat is actually biting my feet sometimes that's why from time to time you can see me while smiling or looking at the around sort of for that and you will need to understand the basics of the information retrieval here too because when you when it comes to the product indexing it requires to understand small numeric value differences or small punctuation differences might actually change this change the context in a really big time and if you see that i am writing the love in the parenthesis it's the same thing but it's a little bit different and it's a little bit different but it's a little bit different but it's a little bit different but it's a little bit different but it's a little bit different but it's a little bit different but it is for the volvo cars it is for the volvo cars it is for the volvo cars because i love volvo it is something personal because i love volvo it is something personal because i love volvo it is something personal it's not about the it's not about the it's not about the entirely the semantics is just semantics entirely the semantics is just semantics entirely the semantics is just semantics for me sorry for that for me sorry for that for me sorry for that and and and once we actually complete this part we go once we actually complete this part we go once we actually complete this part we go for the electric ones buses tractors for the electric ones buses tractors for the electric ones buses tractors scooters motorbikes and electric bikes scooters motorbikes and electric bikes and we start to compare all these things to each other in terms of certain types of benefits functions and from there we also go for the electric car battery types which is lenses for glasses because batteries are the better battery type and together with the engine together with the motor not the engine these are really important semantically close and the relevant sub entities and the attributes directly for the electric car comparisons or electric car choices even if we choose our macro context in terms of affiliate or review product reviews let's say or even if we choose our macro context in terms of comparisons of the cars or manufacturing these cars or just a new source etc these things always will be at the center and that's why like we can directly tell that these are the main attributes that we will need to be focusing on all always so electric car battery types will be also focusing on the concept of lithium and lithium ion batteries this is why they are important and electric car battery replacement cost it will be a subsection there too they will be also going for electric charging an electric car at home or charging stations or charge map and also electric car battery connectors and there are many other sub entities here i have taken only the main ones but there are more because the other ones don't require to open a new web page and inside the topical maps i only put the notes that require a new segment on the web source then we go for even the main ones but there are more because there are a lot of more relevant things here and we also want to highlight the side of the fuel cost calculator and again right now it is not a single note and this is why it's called an electric car load the fuel cost calculator but it is a single note and it is nothing but just the electric car and it is a single note for each one and we can note that the cost for the car is different so we can also use it to identify the cost and we can also use it to think about how much it costs to charge an electric car which is directly kept closer to the charging and electric car at home at the same time and we go for the electric car advantages and definitely we will need to go for also the risks and we want to compare that then we also go back and buy it on these advantages and risks we also add battery life maintenance and some further sections to our topical map as well and electric cars for kids teenagers or for women these are the contexts that we can also process but we can't go for electric car for men and it is because of the query semantics because it's a canonical query when we search for the electric car the man context is directly there even if the search engines don't tell that or they play they can play the political correctness all day long but at the background these canonical queries exist and when you look at the top part you will realize that electric car batteries battery life and battery types these are actually differentiated from each other which means that they will be different pages because there are enough level of query variations and search demand and search behaviors to change them then we go for most expensive luxury cars smallest electric cars and then we go also for the cheapest one and also the biggest ones but we don't tell bi...