Lesson 15: Publication and Refreshment Frequency (Momentum)
Key Takeaways
- I always wait a kind of flat algorithm.
- Which is average the six months at least so that's why you will need to have a little bit maybe higher discipline and structured mindset here.
- These are just rankings basically every ranking will be helping to you increase your overall rank ability.
- The thing that you should understand here is that in every core algorithm update there is a up level that you can rank and there is a bottom level that you can rank.
- So the search engine crawlers always need to crawl our website and whenever they crawl they will always find an increased quality.
Core Concepts
Main Teaching
This is the 11th lecture in the Semantic Essay course and we will talk about the momentum. As you remember in my formula before I talk about vastness, depth and also the momentum. Momentum actually comes from the publication frequency and I directly mentioned it actually in my topical authority case study and conceptualization as well. So the publication date actually reflect when we will be publishing all these specific articles and to be able to create a publication frequency there are certain rules.
How It Works
One of them actually most important of them is be patternless. The search engine shouldn't know when exactly you will be publishing something there. Sometimes publish during the weekends, publish during the weekdays, publish night, publish morning, publish all the time and do not create a certain frequency. Not like one article every day, not like two articles every day or five article.
Why This Matters
Sometimes publish three articles in a single day then wait for four days, in the fifth day publish one, next day publish seven articles then wait for three days and go with a different frequency. The important thing here is that if you take certain amount of timeline you should be the source that publish most. When it comes to publication if I launch a project the first time I don't publish things during the core algorithm updates or big algorithmic changes. I always wait a kind of flat algorithm.
Implementation Notes
The flat algorithmic season basically there is no update and the search engines are ready to find new documents and improve their search engine result page or their main main index quality which means so the purpose of publication frequency is taking the search engine attention but you should understand one thing here it is also about the cost because if a search engine spends money to actually crawl you let's say this is a search engine crawl system and here. This is your website and this is let's say a knowledge domain and there are different types of websites here imagine that all these sta...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Authority | State of ranking higher than authority websites through semantically organized content networks with lower cost of retrieval |
| Publication Frequency | Momentum - the strategic timing and pace of content publication to attract search engine attention |
| Historical Data | Not time - but the amount and quality of user engagement over time including clicks, hovers, and sessions |
| Knowledge Domain | A specific area of knowledge (e.g., health, finance) that determines entity relationships |
| Cost Of Retrieval | The computational expense for a search engine to evaluate and serve a website in results |
Practical Application
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
- Revisit this lesson after completing later lessons to deepen understanding
Connection to Framework
Full Transcript
This is the 11th lecture in the Semantic Essay course and we will talk about the momentum. As you remember in my formula before I talk about vastness, depth and also the momentum. Momentum actually comes from the publication frequency and I directly mentioned it actually in my topical authority case study and conceptualization as well. So the publication date actually reflect when we will be publishing all these specific articles and to be able to create a publication frequency there are certain rules. One of them actually most important of them is be patternless. The search engine shouldn't know when exactly you will be publishing something there. Sometimes publish during the weekends, publish during the weekdays, publish night, publish morning, publish all the time and do not create a certain frequency. Not like one article every day, not like two articles every day or five article. Sometimes publish three articles in a single day then wait for four days, in the fifth day publish one, next day publish seven articles then wait for three days and go with a different frequency. The important thing here is that if you take certain amount of timeline you should be the source that publish most. When it comes to publication if I launch a project the first time I don't publish things during the core algorithm updates or big algorithmic changes. I always wait a kind of flat algorithm. The flat algorithmic season basically there is no update and the search engines are ready to find new documents and improve their search engine result page or their main main index quality which means so the purpose of publication frequency is taking the search engine attention but you should understand one thing here it is also about the cost because if a search engine spends money to actually crawl you let's say this is a search engine crawl system and here. This is your website and this is let's say a knowledge domain and there are different types of websites here imagine that all these stars are different websites okay and here as a new source here you want to actually outrank some of these things but to be able to outrank some of these sources you will need to have higher relevance and higher responsiveness better coverage better definite depth and also higher quality overall and to be able to prove that you will need to take the attention of the search engine crawler. So let's say this is our timeline and in this case if you are being crawled five times more than this specific source here it means that actually the search engine invested money in you and time as well so this is an advantage because if they crawled your website more and also if you if the information related to your website in their crawling system is fresher compared to do some of these competitors. They will need to try you. Because when they check their systems or their storage do they will see that this information is coming from your website and whenever they crawl your website they always see a new content and that new content is always more clear to understand which means clarity is higher accuracy is higher comprehensiveness is better and eventually they will realize that ranking you is cheaper in Saigon in the SEO master summit I clearly stated that cost of ranking a website. Can't be higher. Then cost of not ranking the website. This is the main principle of topical authority. I found a topical authority idea based on cost of retrieval and that's why one of the books that I will be publishing will be take carrying actually that name always go cheaper and if you take the attention of search engine make it worth it. So if they crawl your website all day long or all the mount and if they don't find something quality they won't come back probably for the next eight months and you might need to wait even two core algorithm updates. Which is average the six months at least so that's why you will need to have a little bit maybe higher discipline and structured mindset here. Everything should be ready in the eyes of search engine. So once you are able to take the attention of the crawlers usually crawl rate is correlative with the positive rankings and usually your graphic will go like this higher than a little bit lower than higher again than a little bit lower than higher again than a little bit lower again. And most of the time these higher sections. These are just rankings basically every ranking will be helping to you increase your overall rank ability. The thing that you should understand here is that in every core algorithm update there is a up level that you can rank and there is a bottom level that you can rank. So these lines here they are changing during the core algorithm updates. If you are able to gather enough level of historical data and if you are able to cover these things comprehensively with high accuracy and clarity after a point a core algorithm update. This will be happen and your rankings will go like this suddenly so much high and then there will be a new up line that you can rank and bottom line that you can drop. So if I come back here our purpose is actually here creating a different type of rank ability or creating a different type of momentum. So the search engine crawlers always need to crawl our website and whenever they crawl they will always find an increased quality. Whenever we exceed quality thresholds. Whenever we exceed quality thresholds. Whenever we exceed quality thresholds. We will always be ranking higher continuously and in the future example projects you will see other examples for momentum too. So in the next lecture we will talk about labels.