Lesson 88: Semantic Content Item Brief Creation for Root
Key Takeaways
Core Concepts
Main Teaching
hello this is the 84th lecture of the semantic seo course in this lecture we will be creating a content brief directly to construct our semantic content network and to be able to do that we will need to actually examine our topical map and we have chosen the glasses topical map as an example as i said before too we didn't choose a source context for this specific topical map yet that's why our content brief which represents the entire route for entire semantic content network will be having multiple different types of aspects that's why you will see different types of product carousels prices ...
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Map | Content network design based on semantics with core and outer sections, processing a central entity with main and minor attributes |
| Semantic Content Network | Collection of connected, semantically optimized web documents organized for comprehensive topical coverage |
| Source Context | The purpose of the brand identity and how the brand monetizes its content |
| Contextual Vector | The ordered sequence of headings and content that creates a straight-line flow of context through a document |
| Contextual Hierarchy | The arrangement of heading levels and content weight that determines which context is most prominent |
| Contextual Border | The boundary between macro and micro context, between main and supplementary content |
| Contextual Bridge | Connections between topical map nodes through hypertext or linkless associations |
| Macro Context | The main topic and primary context of a web page, processed in the main content area |
| Micro Context | Sub-topics and supplementary contexts processed in the supplementary content with internal links |
| Main Content | The primary section of a web document processing the macro context and major query needs |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Map out the central entity and source context for your project
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
- Apply the frameworks discussed to a test website or content network
Connection to Framework
Full Transcript
hello this is the 84th lecture of the semantic seo course in this lecture we will be creating a content brief directly to construct our semantic content network and to be able to do that we will need to actually examine our topical map and we have chosen the glasses topical map as an example as i said before too we didn't choose a source context for this specific topical map yet that's why our content brief which represents the entire route for entire semantic content network will be having multiple different types of aspects that's why you will see different types of product carousels prices images for the products and at the same time definitive questions or comparison related questions together and from there you can actually understand how we can actually balance the context while actually distributing the contextual signals to the different types of possible search behaviors in the context of possible and related search behaviors and while creating our content but if you always put our headings which represents our contextual website you can see here that we can actually talk about our content well if we put our headings which represents our contextual website we can actually talk about our vector and heating level which represents the contextual hierarchy article methodology for the contextual structure and anchor text for the contextual connection when it comes to semantics as i said before too everything is about context and first we actually use a numeric value as i said before in my case studies too if you use a numeric value in your h1 which represents our macro context you will be able to actually increase your rankings further and since we we have focused on the types of the glasses and the frames at the beginning we directly start actually our macro context and the main content area directly with the types of the glasses we start from the shapes of the glasses because face shapes and also shapes of the glasses they will be helping us for increasing our overall historical data with a proper way because it's easier to rank in that area rather than the health related sections and at the same time most of the entities always will be connected to these these sections with certain types of context now we go for different types of classifications for other types of glasses as well whether it is tinted glasses computer glasses or geometric glasses glossy glasses or vintage glasses modern glasses rimless glasses or semi-rimless glasses etc all these glasses are connected to each other and at the same time they are ordered with a specific type of priority in terms of search demand or also semantic closeness to each other they are grouped together and once we are able to actually finish our heating list or let's say incrementally ordered numeric heating list we will be choosing a grouper question which will be representing actually our contextual bridge from time to time you see that actually I am also writing some hints for the article methodology for instance for the prescription glasses I have used the word press trip with the lemmatize which means that we will need to actually be using different versions of the same word inside that area we have started our contextual border between the macro and the micro semi micro contextual zones of the our content brief directly with the question of what to know about the different styles of the glasses because it will be helping us to actually connect everything back to the all these type of classes and we put the gender like how the glasses type glasses types differ based on the gender that go to the beginning of our actually let's say border the purpose there is actually increasing the gender related attributes a little bit further and at the same time it means whenever we we are processing one of the types of the glasses we will be we will need to be focusing on the gender aspect of that specific glasses a few more times which means that let's say clear glasses for women or tinted glasses for men they will need to be processed for both of the genders but it will be reflected in the article methodology further from there we actually go for the which glasses types are healthier than the others because in our topical map we have a really large area for the I held an eye Anatomy at the same time and we might be an optometrist or eye doctor at the same time so that's why we are putting this after the gender directly which means that from commercial aspect directly we go for a different aspect and we support it further with the context of the sunglasses because query Network of glasses is connected to sunglasses that's why I have also put the prescription glasses to the end before just the border for our between our main and the supplementary content section we also ask boolean questions to deepen the context further but we are lowering the hierarchy there so that we can actually increase the prominence of the next next sections a little bit further we ask questions for how does an eye health test work or also after the health rate context as in the topical map we directly focus on the lenses one more time we mentioned the customized customizable glasses or 3D try on glasses that you can find them also inside our topical map as well we still keep the commercial aspects and formative aspects together as much as possible and inside the article methodology will realize that how these contextual angles are distributed further at the end we directly focus on the choosing egg glasses and while choosing the glasses we focus on the face shapes will be connected back to the topical map the core section of topical map and at the same time to our main and the main content and macro context area with the shapes of the glasses as well at the bottom we focus on the brands and directly because the most commercial area we directly bring context back to the commercial section and it will be helping us to actually link whether an e-commerce category page or whether the best type of listicles it will be up to our choices according to the source context so once we finish our contextual vector and the contextual hierarchy we start to construct construct directly to do our article methodology or the contextual structure the first thing that we can do is actually directly choosing to be United because it means that actually these specific let's say these specific context vectors are highly similar to each other and we can actually give common prompts for them I am using the concept of prompt here because these are basically prompts in the context of content engineering and algorithmic authorship and we always train the authors I didn't share some or let's say most of the algorithmic authorship rules here but in the future we will be sharing them as well and most of the authors that we work together they already know which or what exactly all these prompts mean and how they can be written that's why we use this code language inside the content briefs as we stated before too and once we arrange our spaces for contextual Bridges and also the methodology we start to write our article methodology we always start with a definition and directly we give especially inside the macro context area and the section that I call as the general summary which is unification of the obstructive and extractive summary with a mix we directly actually give the main types of the glasses with the major attributes of dimensions and also we focus on the sub types and the parts of the glasses like lenses frames hinges pads and we also focus on the price effects and which one of these subparts are the most expensive one and overall most expensive or the cheapest ones main manufacturers for them or differences between men and women glasses to add the actually one more time the gender aspect inside the queries and we also focus on the health benefits then we also tell directly include a product carousel with the major brands and the types after the product c...