Lesson 27: Contextual Connections and Bridges (Clickability)
Key Takeaways
- After that, for a while, we don't get that much actual internal links because in a content brief, the most important part is actually the first nine and the ten leading parts.
- In this lecture, we will talk about the contextual connection.
- The contextual connections that we have, they provide a kind of bridge and reasoning between two different articles.
- If your internal links do not have any kinds of relevance or logic or clickability based on the users, it means that you won't pass page rank and you won't pass relevance.
- If you change your internal links, but still the search engine crawlers don't change their crawling behaviors, it means that search engine actually ignores your specific internal links.
Core Concepts
Main Teaching
Hello, welcome to the 23rd lecture. In this lecture, we will talk about the contextual connection. The contextual connections that we have, they provide a kind of bridge and reasoning between two different articles. If your internal links do not have any kinds of relevance or logic or clickability based on the users, it means that you won't pass page rank and you won't pass relevance.
How It Works
If you change your internal links, but still the search engine crawlers don't change their crawling behaviors, it means that search engine actually ignores your specific internal links. You can even use your homepage to understand it. If you change the links on your homepage, but still the search engine doesn't crawl these things as it should be, it means that actually they are changed, they don't listen to your internal links that much. And it can also happen that if you are linking somewhere just for linking purposes.
Why This Matters
Most of the time, I use a single link under a specific heading. I always put distance between the internal links and most of the time from this specific top part, I don't link that much. If I do that, it means that some other web pages will be doing the same and there is a strong lexical relation between them. It means that also that part is important in our information tree.
Implementation Notes
It will be gathering all the page rank and according to our prioritization, it will be directing it back. So imagine that all the countries that we write and all the countries that we create topical maps for or semantic content networks for, they link to the article of countries in Europe. There, let's say you want to rank higher for Germany. It means that from this article, you will be linking first to Germany, which means that you will be taking most of the attention from search engine and you will redirect it.
Koray's Terminology
| Term | Meaning in Context |
|---|---|
| Topical Map | Content network design based on semantics with core and outer sections, processing a central entity with main and minor attributes |
| Semantic Content Network | Collection of connected, semantically optimized web documents organized for comprehensive topical coverage |
| Source Context | The purpose of the brand identity and how the brand monetizes its content |
| Information Tree | The URL structure and hierarchy that represents the topical organization of a website |
Practical Application
- Create a content brief using Koray's contextual vector methodology
- Audit your internal linking structure against Koray's anchor text principles
- Map out the central entity and source context for your project
- Study the concepts presented in this lesson until they become intuitive
- Review the related case studies mentioned by Koray for real-world application
- Practice identifying the key terminology in your own SEO projects
Connection to Framework
Full Transcript
Hello, welcome to the 23rd lecture. In this lecture, we will talk about the contextual connection. The contextual connections that we have, they provide a kind of bridge and reasoning between two different articles. If your internal links do not have any kinds of relevance or logic or clickability based on the users, it means that you won't pass page rank and you won't pass relevance. If you change your internal links, but still the search engine crawlers don't change their crawling behaviors, it means that search engine actually ignores your specific internal links. You can even use your homepage to understand it. If you change the links on your homepage, but still the search engine doesn't crawl these things as it should be, it means that actually they are changed, they don't listen to your internal links that much. And it can also happen that if you are linking somewhere just for linking purposes. Most of the time, I use a single link under a specific heading. I always put distance between the internal links and most of the time from this specific top part, I don't link that much. If I do that, it means that some other web pages will be doing the same and there is a strong lexical relation between them. It means that also that part is important in our information tree. It will be gathering all the page rank and according to our prioritization, it will be directing it back. So imagine that all the countries that we write and all the countries that we create topical maps for or semantic content networks for, they link to the article of countries in Europe. There, let's say you want to rank higher for Germany. It means that from this article, you will be linking first to Germany, which means that you will be taking most of the attention from search engine and you will redirect it. Let's say this is the web page that we use as a kind of grouper, as in the lexical relations, as a hypername. In this case, let's say every web page directly links here, with the European countries, countries in Europe, or this type of phrasifications or different types of taxonomies and sequences. Then from here, if you want to rank higher for a specific country, you can directly link back from the top. If a country is less important, you can link from the bottom or you might not link at all. This way, we are able to actually configure our semantic content network further to distribute the relevance focus of the main focus of the semantic content network and the overall relevance of the semantic content network. After that, for a while, we don't get that much actual internal links because in a content brief, the most important part is actually the first nine and the ten leading parts. If this part is good enough and quality enough, the rest doesn't have to be quality in an actual way too. I can tell that if your bottom part of the article is least quality, it's not that much important. If you don't have enough budget or expertise, be sure that you write the top section in a really quality way, the middle and the bottom ground or the bottom sections, they can be least quality. In the same way, we go to the other internal links and these other internal links, again, they are connected to our source context. First, we link to the language schools because it's the most important visa for us, for this country. Then we go to the places to visit and visit context is here important, then the economy. Inside the economy, we also have things like, let's say, per capita currency, GDP, and the happiness or human development index, because we keep economic section a little bit bigger because here, actually, we will be connecting everything to the living there, immigrating there, working there, or finding business opportunities in this specific area. And as I say, every subsection here is slightly related to economy, but also some other parts as well. And with that said, in the bottom part, most of the internal links, they are actually coming to do at the bottom part. There is not that much distance and we use lower, let's say, heating levels here. And then we go to the bottom part, which is the economy. And then we go to the bottom part, which is the here to decrease the prominence of these links. And here we actually use mostly H2s and put more distance and add more related questions because these are more important, let's say, attributes for us. If I move on to the next content brief, you will realize that the Berlin language schools is actually linking this content brief. And from here, we also link to the life in Germany or Germany working opportunities. And we do it actually from the bottom and we put just two internal links, not that much because page length per link or relevance per link, we try to increase the weight of the link. If you link too much, it means that you are not linking that much anymore. And of course, in these subsections too, we have different types of question orders, question types and prioritizations based on these specific parts. Basically, we have chosen that kinds of query here, we asked the question for that at the internal link, then we expanded it further, even in this area more and more. You should also understand that if I ask too many questions for a specific attribute, it means that that attribute is really important for our topical map. And I will need to add more internal links for that area too. In the next lecture, we will focus on these types of colorizations and these types of screenshots, then things will be more fun.